Subhro Prakash Ghosh
Informa Telecoms & Media has released a report stating its prediction that less than half of the 11 million 3D-ready TV sets will be ‘active and regular’ users of 3D content by 2016, in spite of major investment on the part of local broadcasters.
According to Adam Thomas, Senior Analyst and Author of Global 3D TV Forecasts, “3DTV has the backing of the major UK broadcasters like Sky and Virgin, and most recently the BBC announced its plans to show the Wimbledon final in 3D for the first time. However, despite this, public reaction has been mixed—due to both a lack of content and a simple failure of the public to engage with what is, essentially, a new type of viewing experience.”
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Based on the report of Informa, early adopters have always been more appropriate in seeking 3D content and in 2010 around 90% of homes with 3D-ready sets were ‘active’ users. However, with the alternation of this process and 3D becomes an inbuilt ‘default’ technology in the sets, more people will be accessible and accustomed to the concept of 3D viewing. This would surely result to the decline of ‘active’ percentage.
It is reported that the TV manufacturers will go on using 3D as a way of selling consumers on future-proof sets. Adam Thomas said, “Irrespective of existing public demand for 3D, major set manufacturers, such as LG, Samsung, Sony and Panasonic, increasingly see 3D capability as a feature that they must include in their sets, or the perception will be that rival manufacturers are producing a technically-superior product (with 3D included). The result is that an increasing proportion of TV sets are having 3D capability built into them. But instead of a USP (unique selling proposition), 3D is now often marketed as just one of the set’s benefits—along with features such as Internet-connection capability and LED backlighting.”
Thomas concludes, “We do not share the view that 3D represents the obvious next evolutionary step for TV, in the same way that color followed black and white, or HD is following SD. A case can be made that color and HD offer noticeable enhancements to the technologies that preceded them. But 3DTV is less of an enhancement and rather more a new type of viewing experience—one that many people will enjoy, but some way from becoming ubiquitous.”
According to this report the half of the 11 mn TV sets will be active and regular, but after the launch of LG's passive glasses and FPR tech. with IPS pannel and passive glasses the scenario after 4-5 years will be much different because of its features.
Here I found a report that the TV manufacturers will go on using 3D as a way of selling consumers on future-proof sets.That's a good news for all consumer.
Indoor HDTV Antenna