INDIA Display

Having a rapid global expansion plan, after penetrating Africa and Middle East LG Electronics is now the targeting to crack the Japanese market. Seoul-headquartered LG Electronics held an event for declaring its first launch of Cinema 3D TV on 15^th June, where the brand declared its expansion plan.

LG Electronics has re-entered the Japanese market in November 2010 with its LED TVs. it is intending to step up its offensive there with the whole new type of TVs in a bid to turn itself into a world-class TV manufacturer in the truest meaning of the word.

Japan has been home to A-list TV makers, which have swept global markets for decades. Non-Japanese companies have found it very hard to break the entry barrier for long. For example, Samsung and LG Electronics’ market shares there are at 0% and 0.1% each, though they are the no.1 and no.2 TV makers of the world.

At present, LG is the leading TV set supplier in Latin America with the market share of 25.1% and ranks second in the Middle East, North America, Europe and Africa. It has long left behind its Japanese rivals like Sony, Sharp and Panasonic.

LG electronics has recently launched those 3D laptops, monitors, projectors and so on constituting its Cinema 3D lineup, as well as the 3D TVs, in the Americas, Europe and Asia. Its plan is to repeat the highly successful marketing activities in Japan to win over its customers.

With its globally popular LED and 3D TV products, LG is aiming to raise its market share in Japan to at least 10% within three years from now. “Japan is the world’s second-largest TV market following the United States and, as such, it is no cakewalk to satisfy the customers,” said Lee Gyu-hong, vice president of LG Electronics’ local subsidiary there. He added, “It means that our success in this market is not an option but a necessity.”